Why are packaging and branding vital for medicinal plants?

A valuable product without a clear identity, correct information, and appropriate packaging may not be noticed in the market. Packaging must simultaneously protect the product, convey the brand message, and simplify the customer's choice.

A user flow

  1. Definition of a Customer and Product Positioning
  2. Choosing a provable claim
  3. Information Design and User Experience
  4. Sample test in the real market

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